Building the @NoahRunsoahu Community

Problem

When I set out to build my running community, there was no existing content or connection point for runners in Oahu, and especially none in my local niche of Laie.

• No social media presence for Oahu or Laie-specific runners.

• Starting from zero followers, no brand partnerships, and no ad budget.

• Needed to organically attract attention, build community momentum, and monetize through creative challenges and fundraising.

Solution

Using strategies from my marketing coursework and real-world agency experience, I launched @NoahRunsoahu to build an engaged, fast-growing running community — all organically.

• Challenge-Driven Content:

• Ran a full marathon around my school campus, capturing attention and local pride.

• Completed a 100K ultramarathon for Alzheimer’s awareness, raising over $3,000 for charity.

• Hosted the largest running event in Laie, uniting the community around fitness and fundraising.

• Viral Video Strategy:

• Produced short-form Reels and reaction content to amplify engagement.

• Focused on “scroll-stopping” running challenges and relatable humor to boost shares.

• Audience Engagement:

• Prioritized replies, comments, and interactive Stories to build two-way connection.

• Crafted content designed to be shared, especially challenges and reactions that encouraged audience tagging.

• Organic Growth Execution:

• Without paid ads, focused on consistency, hooks, and testing formats for reach.

• Applied principles of viral content learned through agency projects and digital marketing classes.

• Monetization Proof Point:

• Proved organic monetization potential by raising over $3,000 for Alzheimer’s research and attracting sponsorship interest.

• Built a foundation for future brand deals and community-led sponsorships.

Results

• Reached over 300,000 accounts in just six weeks, starting from zero.

• Maintained a ~10% engagement rate, well above organic benchmarks.

• Raised $3,000+ for Alzheimer’s research, showcasing community monetization potential.

• Held the largest running event in Laie, turning social engagement into real-world impact.

• Created a scalable content model for future growth and potential brand partnerships.